The flagship
Sqwod Pod
Private, on-demand gyms. Book it, unlock the door from the app, own the room — train without an audience. Two Berlin locations and growing.
2Berlin locations
200+Bookings / month
TeeMajor
Strength is sovereignty.
Founder, Sqwod
Performance Coach
Author
American in Berlin
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The Mission
I build for the 80% the fitness industry ignores.
The industry sells to the 20% already winning — the lean, the young, the already-athletic. I build for everyone else. The parents, the post-injury, the time-poor, the intimidated, the people who were told the gym wasn't for them. Strength belongs to all of them.
01
Strength as sovereignty
Strength isn't vanity — it's autonomy. A strong body is a form of self-government: the freedom to carry your own life, on your own terms, for longer.
02
Military precision, human warmth
Trained in the discipline of the armed forces, delivered for real people. Systems that are exact, repeatable, and forgiving — built to fit a life, not consume one.
03
One million strong
The goal is simple and serious: help 1,000,000 people get strong and Sqwod up. Sovereignty, scaled.
What I'm Building
The Sqwod
Ecosystem
A founder-led fitness company where AI isn't a feature bolted on the side — it's the operating system. Private gyms you unlock from your phone, an AI coach in every member's pocket, and the software layer running both.
Live
Sqwod App — the AI coach, running right here in this page. Tap around.
The locations
B2B · Gym-as-a-Service
The Pod, plug-and-play.
The same model packaged for coaches, personal trainers, companies and studios who want their own in-house gym without building one from scratch. We supply the equipment fit-out and the software platform — booking, app-based door access, member management and the AI coach — and they run it as their own. GaaS: Gym-as-a-Service — every B2B pod is another node compounding the network.
Equipment fit-out
Software platform
App door access
AI coach included
The AI thesis
AI isn't a feature.
It's the company.
Elite coaching has always been a luxury — priced and rationed for the 20% already winning. AI is how I put a world-class coach in the pocket of the other 80%, and how a single founder designs, ships and runs an entire ecosystem of hardware, app and operations.
01 / Product core
A coach in every pocket
The app is the heart of the company: an AI coach that reads your readiness, writes your program, corrects your form, and nudges you before you fall off rhythm. The intimacy of a 1-on-1 coach, at the price of an app — and the only way the math on one million strong actually works.
02 / Build leverage
One founder, full stack
Pod access hardware, the member app, and the operator platform are designed and shipped founder-led, with AI as my engineering and design partner. A small surface producing the output of a much larger team — capital-efficient by construction.
03 / The flywheel
Sqwod OS — the nervous system
Every booking, session and RPE score feeds the layer underneath: it schedules pods, predicts capacity, flags members about to lapse, and arms coaches with context. More training makes the coaching smarter, which drives retention — a flywheel that compounds.
In development
Echo
The AI accountability partner — checks in, keeps members on rhythm, and closes the loop between sessions.
Forge
The AI content engine — turn one session into a week of shareable media, automatically.
Sqwod OS
The intelligence layer, productized for other studios — Sqwod's brain, licensed.
The Journey
Both sides
of the table
Driving commercial revenue at scale for fast-growing startups — while building founder-led products from zero.
2024 — 2026
Senior Account Manager
Compado · Berlin
- Grew a book of 20+ global partners across performance-marketing verticals.
- Added +€5M annual revenue at ~30% margin.
- Drove ~60% YoY growth on the portfolio.
2021 — 2024
Head of Growth, Partnerships & Community
Actio
- Onboarded 600+ coaches to the platform.
- Cut acquisition cost by −40% CPA.
2019 — now
Founder
Sqwod
- Founder-led fitness ecosystem — Pod, App, and the OS underneath.
- Building for the 80% the industry leaves behind.
2017 — 2019
Business Development & Performance Marketing Manager
Spark Networks
- Launched 92 events across 18 US & Canada cities.
- Scaled revenue across 6 markets.
Service
Military Fitness Trainer
U.S. Armed Forces · incl. Kyrgyzstan
- Built and led performance programs for service members on deployment.
- Where the discipline behind everything was forged.
Education
BSBA
Bryant University — Bachelor of Science in Business Administration.
Author
Urban Calisthenics
Published by Penguin Random House, 2018.
Fitness & Accomplishments
The work
behind the
philosophy
Olympic-level athletes, U.S. military branches, and celebrities — coached across three continents.
Human flag
Armed Forces
3 continents
3Continents coached
1Published book
∞Reps owed
Olympic athletes · U.S. military branches · Celebrities · Women's-health & fitness photography
Connect
Let's build
something strong
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152KYouTube
10KInstagram
3.8KX / Twitter
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© Thomas "Tee" Major · Berlin
Strength is sovereignty.