Founder
Sqwod · Berlin
- Founder-led fitness ecosystem: the Pod, the App, the newsroom and the OS underneath.
- 2 Berlin pods running 400+ bookings a month.
- Building for the 80% the industry leaves behind.
TeeMajor
Strength is sovereignty.
Founder, Sqwod
Performance Coach
Author
American in Berlin
The Mission
I build for the 80% the fitness industry ignores.
The industry sells to the 20% already winning — the lean, the young, the already-athletic. I build for everyone else. The parents, the post-injury, the time-poor, the intimidated, the people who were told the gym wasn't for them. Strength belongs to all of them.
01
Strength as sovereignty
Strength isn't vanity — it's autonomy. A strong body is a form of self-government: the freedom to carry your own life, on your own terms, for longer.
02
Military precision, human warmth
Trained in the discipline of the armed forces, delivered for real people. Systems that are exact, repeatable, and forgiving — built to fit a life, not consume one.
03
One million strong
The goal is simple and serious: help 1,000,000 people get strong and Sqwod up. Sovereignty, scaled.
What I'm Building
The Sqwod
Ecosystem
One fitness company, four parts that feed each other: a private gym you unlock with your phone, an AI coach in your pocket, a daily newsroom for the fitness industry, and the software brain that connects them.
2Berlin pods
400+Bookings / month
EN+DEDaily brief
Where do you fit?
See the whole ecosystem Pods, the live app, the newsroom and the flywheel on one page.
The Journey
Both sides
of the table
Building founder-led products from zero, with years of driving commercial revenue for fast-growing startups behind it.
Commercial roles, alongside and before
2024 – 2026
Senior Account Manager
Compado · Berlin
- Grew a book of 20+ global partners across performance-marketing verticals.
- Added +€5M annual revenue at ~30% margin.
- Drove ~60% YoY growth on the portfolio.
2021 – 2024
Head of Growth, Partnerships & Community
Actio
- Onboarded 600+ coaches to the platform.
- Cut acquisition cost by −40% CPA.
2017 – 2019
Business Development & Performance Marketing Manager
Spark Networks
- Launched 92 events across 18 US & Canada cities.
- Scaled revenue across 6 markets.
Service
Military Fitness Trainer
U.S. Armed Forces · incl. Kyrgyzstan
- Built and led performance programs for service members on deployment.
- Where the discipline behind everything was forged.
Education
BSBA
Bryant University — Bachelor of Science in Business Administration.
Author
Urban Calisthenics
Published by Penguin Random House, 2018.
Fitness & Accomplishments
The work
behind the
philosophy
Olympic-level athletes, U.S. military branches, and celebrities — coached across three continents.
As featured in Women's Health
On TV: E! Just Jillian
3Continents coached
1Published book
∞Reps owed
Olympic athletes · U.S. military branches · Celebrities · Women's-health & fitness photography
Connect
Let's build
something strong
Pods, partnerships, press or a project. Tell me what you have in mind and it lands in my inbox.
Message sent
Got it.
Talk soon.
Your message is on its way to Tee's inbox. For a pod booking, the fastest route is still sqwodpod.com.
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© Thomas "Tee" Major · Berlin
Strength is sovereignty.