TeeMajor

Strength is sovereignty.

Founder, Sqwod Performance Coach Author American in Berlin

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The Mission

I build for the 80% the fitness industry ignores.

The industry sells to the 20% already winning — the lean, the young, the already-athletic. I build for everyone else. The parents, the post-injury, the time-poor, the intimidated, the people who were told the gym wasn't for them. Strength belongs to all of them.

Strength as sovereignty

Strength isn't vanity — it's autonomy. A strong body is a form of self-government: the freedom to carry your own life, on your own terms, for longer.

Military precision, human warmth

Trained in the discipline of the armed forces, delivered for real people. Systems that are exact, repeatable, and forgiving — built to fit a life, not consume one.

One million strong

The goal is simple and serious: help 1,000,000 people get strong and Sqwod up. Sovereignty, scaled.

What I'm Building

The Sqwod
Ecosystem

One fitness company, three layers that feed each other: a private gym you unlock with your phone, an AI coach in your pocket, and the software brain that runs both.

The Place

Your gym.
Nobody else's.

Private, on-demand gyms. Book an hour, unlock the door from the app, own the room. Train without an audience.

The flagship

Sqwod Pod

Two Berlin locations and growing.

2Berlin locations

400+Bookings / month

Sqwod Pod Kollwitzkiez interior — **Kollwitzkiez**Prenzlauer Berg · Berlin

Sqwod Pod Weissensee interior — **Weissensee**Berlin

By the hourUp to 3 guestsApp door unlockNo contract

Book an hour See both pods

The Coach

Don't read about it.
Try it.

This is the real Sqwod member app, running live in this page on sample data. Pick a screen, or just tap around.

Open a screen

ReadinessReads how recovered you are before it writes your day.
ProgramWrites your plan around your goal and your pod hours.
FormCorrects your technique, rep by rep.
RhythmNudges you before you fall off.

Get the app

LiveReal app, sample data. Tap around.

The Brain

AI isn't a feature.
It's the company.

Elite coaching has always been rationed to the 20% already winning. AI is how I put a world-class coach in the pocket of the other 80%.

Sqwod OS, the nervous system

Every booking, session and effort score feeds it. It schedules the pods, predicts capacity, spots members about to drift and briefs coaches. More training makes the coaching smarter.

One founder, full stack

Door hardware, member app and operator platform, designed and shipped founder-led with AI as engineering and design partner. The output of a much bigger team, capital-efficient by design.

Scale

B2B · Gym-as-a-Service

The Pod, plug-and-play.

The same model, packaged for coaches, studios and companies that want their own gym without building one. We supply the equipment fit-out and the software: booking, app door access, member management and the AI coach. They run it as their own. Every new pod makes the network smarter.

Equipment fit-outSoftware platformApp door accessAI coach included

Bring a pod to your company

In development